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Privacy Policy



Thank you for your interest in our online shop.

Your privacy and protecting your privacy is really important to us. In the following we are providing you with more details about our privacy policy with regard to the collection, usage and disclosure of information that we receive when you use our service - also see the Terms of Service.

Our goal in processing data is only to process personal data when this data is relevant to the sensible and economical use of the offerings in our online shop. Our privacy policy complies with the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).

In this document, we provide detailed information on the data we process when you visit our website, and the form in which we process this data. By doing so, we fulfil our obligation to provide information to you in accordance with Art. 13 of the GDPR.

Responsible person and contact details for data protection officer:
The person responsible for the data processing that takes place on our website is:

CEO : Michael Kuech
Your Superfoods GmbH
Chausseestr. 49
10115 Berlin

Email: hello@yoursuper.com



According to the GDPR, personal data means “any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, a postal address, an email address or a phone number.   



The General Data Protection Regulation guarantees you certain rights, which you can exercise against us if there are legal grounds for you to do so.

If you have granted your consent, you may revoke this consent at any time. In such cases, all data processing that has taken place prior to the revocation of your consent will be deemed legally compliant. To revoke your consent, you may click on the link provided in any email you receive from us to unsubscribe from our email service. You can also change the appropriate setting in your user account or send an email to hello@yoursuper.com. If you send us a message stating that you no longer wish to receive emails from us, we will not send any further emails to the email address you indicate.



We use your data to:



If you don’t bare us from doing so, we do get data from you.


We use "cookies" to enhance the functionality of our Internet site and to make its use more convenient for you. When you enter our website, these “cookies” may be used to store data on your computer. You can adjust the settings on your browser to prevent cookies from being stored on your computer. However this may limit the functionality of our website.
Cookies will be stored on your computer when you are using this website. Cookies are small text files, which are stored on your hard drive in connection with the browser software you use and from which the body (in this case us) setting the cookie, will receive specific information. Cookies cannot execute programmes or transmit viruses to your computer. They simply serve the purpose of making the overall internet offering more user-friendly and effective.

a) The website uses cookies to the following extent: Transient cookies (for temporary use), persistent cookies (time-limited use), third party cookies (from third parties).

b) Transient cookies are deleted automatically, once you close your browser. These include specifically the so-called session cookies. They store a so-called session ID, with which various requests from your browser can be assigned to a common session. It allows your computer to be recognised when you visit the website next time. Session cookies are deleted once you log out or close your browser.

c) Persistent cookies are deleted automatically after a specified time, which can vary from one cookie to the next. You have the option to delete all stored cookies at any time via the setting options of your browser.

d) You can configure the settings of your browser according to your wishes. Which means you can e.g. refuse to accept third party cookies or all cookies. This setting option may, however, result in you not being able to use this website’s full functionality. You can also change the settings in your browser to ask for your permission every time a cookie tries to access your computer. 


Log files

When you visit our website, we generally only collect and store personal data that you actively provide to us. However, when you visit our website, your browser will automatically send us data stored in log files, the so-called server log files, which are the following information

These logfile records are only available for us in an anonymised format and therefore cannot be traced back to individuals. We use them to improve our offering and make our website more user-friendly, to find and fix bugs, and to control server load.


Contact form

If you send us inquiries via our contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent.



When you register for our newsletter, your email address and your permission is saved and is used exclusively for our own advertising purposes and do not pass it on to third parties. We will use your information until you request to stop receiving the newsletter. You can request to stop receiving the newsletter at any time.


Account opening

You can register on our website to use additional functions on the site. We only use the data entered for the purpose of using the respective offer or service for which you have registered.
For important changes, for example, in the scope of the offer or in the case of technically necessary changes, we use the e-mail address provided during registration in order to inform you.


SSL encryption

This site uses SSL encryption for security reasons and to protect the transmission of sensitive content, such as the requests you send to us as the site operator. You can recognize an encrypted connection by changing the address line of the browser from "http: //" to "https: //" and the lock symbol in your browser line.
If SSL encryption is enabled, the data you submit to us can not be read by third parties.


Data transmission to third countries

We do transfer data to third countries outside the European Union. This is done on the basis of statutory contractual provisions that are intended to ensure adequate protection of your data and that you can consult upon request.


Data storage

We store your data,


We use - like almost every website operator - analysis tools in the form of tracking software to determine the frequency of use and the number of users of our website.


Google Analytics

Google LLC (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA
We use Google Analytics on our website. Google Analytics is a web analysis service that optimises the use of our website. The IP address that is communicated from your browser through the use of Google Analytics is not combined with other data from Google. As part of Google’s tracking system, information on products that you have ordered will also be transmitted.
The data sent by us and linked to cookies, user IDs and advertising IDs will be deleted automatically after 36 months. Further information on the terms of use and privacy policy can be found at https://www.google.com/analytics/terms/de.html and https://policies.google.com/?hl=de.
The legal basis for the use of Google Analytics is Art. 6, para. 1(f) of the GDPR.
The following plugin enables you to opt out of Google tracking: http://tools.google.com/dlpage/gaoptout?hl=d

6. Usage-related advertising

The advertisement displayed on this website is optimized for you by the anonymous collection and processing of your user behavior, so that you can see advertising tailored to your interests. For this purpose, a cookie is stored on your computer. Cookies are small text files that are stored on the hard disk of your computer and allow the recognition, but do not allow personal identification of your person. Behavioral targeting is operated by third parties who also advertise websites of other providers. These third-party companies then create their own usage profiles by means of cookies and use their respective targeting systems to select the collected data for the purpose of user-friendly advertising. These are the following companies:


Google AdWords

Google LLC (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA
Our website uses Google AdWords. AdWords is an online advertising program. We use conversion tracking as part of this program. If you click on an ad hosted by Google, a conversion tracking cookie is placed on your system. The cookie allows us and Google to see that you clicked on the ad and were redirected to our website. Conversion cookies are used to create conversion statistics for AdWords customers who use conversion tracking.
Further information is available at: https://www.google.de/policies/privacy/
The use of this service is based on Art. 6, para. 1(f) of the GDPR. The aforementioned purpose is classed as a legitimate interest. 



Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304 USA
Our website uses "Custom Audiences", a remarketing feature offered by Facebook. This feature is intended to present to visitors of this website, as part of their visit to the social network Facebook, interest-based advertisements ("Facebook Ads"). It is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account.
More information at: https://www.facebook.com/about/privacy/
The use of this service is based on Art. 6, para. 1(f) of the GDPR. The aforementioned purpose is classed as a legitimate interest. 


Our website uses so-called social plugins ("plugins") operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins are marked with an Instagram logo, for example in the form of an "Instagram camera". An overview of the Instagram plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges

When you visit a page of our website that contains such a plugin, your browser connects directly to Instagram's servers. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are currently not logged in to Instagram. This information (including your IP address) is sent from your browser directly to an Instagram server in the US and stored there.

If you're logged in to Instagram, Instagram can instantly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, press the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information will also be posted on your Instagram account and displayed there to your contacts.

The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your rights in this respect and setting options for the protection of your privacy, please refer to the privacy policy of Instagram: https://help.instagram.com/155833707900388/

If you do not want Instagram to directly map the data collected through our website to your Instagram account, you'll need to log out of Instagram before visiting our website. You can completely prevent the loading of Instagram plugins even with add-ons for your browser, eg. With the script blocker "NoScript" (http://noscript.net/).



This website uses plugins from Youtube.co.uk/Youtube.com operated by Youtube, LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA When a user visits a web page that contains such a plugin , his browser establishes a direct connection to the servers of YouTube. This will communicate to the YouTube server which of the users' websites has visited. If you are logged in as a member of YouTube, YouTube assigns this information to your personal user accounts of each of these platforms. When using these plugins such as. Clicking / Start buttons of a video or sending a comment, this information is assigned to your YouTube user account, which you can only prevent by logging out before using the plugin. More information can be found in the privacy policy at www.google.com/intl/en/policies/privacy



This website uses the Twitter service buttons provided by Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. These plugins are e.g. recognizable by terms such as 'Tweet' or 'Tweet' or the Twitter logo. They allow, among other things, to share a post or page of this website on Twitter. When a user invokes a web page containing such a button, his browser establishes a direct connection with the servers of Twitter. The content of the Twitter buttons is transmitted by Twitter directly to the user's browser. Therefore, we have no influence on the amount of data that Twitter collects with the help of this plugin and therefore we can only inform the user according to our knowledge: After that, log data like e.g. the IP address of the user, the previously accessed website, etc. More information can be found in the privacy policy of Twitter at twitter.com/privacy



Included on this website are plugins from the Pinterest social network operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-4904, USA. The Pinterest plugin can be recognized by the 'pin-it-button' or the button. When a user views a web page containing such a button, his browser establishes a direct connection to the servers of Pinterest. Pinterest receives the information that you have visited this website with your IP address. If you click on the Pinterest 'Pin-it-Button' or the 'P-Button' while logged into your Pinterest account, you can link the contents of our pages to your Pinterest profile. This allows Pinterest to associate your visit to our pages with your user account. If you are a Pinterest member and do not want Pinterest to collect personally identifiable information about you through our website and associate it with your membership data stored on Pinterest, you must log out of Pinterest before visiting this website and not click on any of the Pinterest plugins on this website , We point out that we have no influence on the extent of the data that Pinterest collects with the help of this plugin and therefore we can only inform the user according to our knowledge: After that, log data like e.g. the IP address of the user, the previously accessed website, etc. More information can be found in Pinterest's Privacy Policy at www.about.pinterest.com/privacy/


7. Third parties


We use the payment service provider PayPal. The provider of these payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”). If you opt to make a payment via these payment providers, the payment data you provide will be passed to the relevant payment provider in accordance with Art. 6, para. 1(f) of the GDPR. Offering a wide range of convenient payment options to our customers is classed as a legitimate interest. Further information on data processing at PayPal can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.



If you opt for a stripe payment method, payment will be processed through Stripe Payments Europe Ltd, C / O A & L Goodbody, Ifsc, North Wall Quay, Dublin 1, Ireland (hereinafter "Stripe") Your information provided in the course of the order process in addition to the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) is passed to Stripe. The transfer of your data is solely for the purpose of payment processing. For more information about Stripe privacy, visit https://stripe.com/privacy


All of our orders are processed through Shopify International Limited 2nd Floor 1-2 Victoria Buildings, Haddington Road, Dublin 4 D04 XN32, Ireland. (hereinafter "Shopify"). Your information provided in the course of the order process in addition to the information about your order (name, address, email address, account number, invoice amount, currency and transaction number) is passed to Shopify. The transfer of your data is solely for the purpose of processing your order. For more information about Shopify privacy, visit https://www.shopify.com/legal/privacy



All our customer service requests are processed through Zendesk 1019 Market St , San Francisco CA 94103, USA, (hereinafter "Zendesk”).  Your information provided in the course of the contact process is passed to Zendesk. The transfer of your data is solely for the purpose of processing your order. For more information about Zendesk privacy, visit https://www.zendesk.com/company/customers-partners/privacy-policy/


We do everything within our power to protect and maintain the security of your data. Please do not hesitate to contact us if you have any questions or comments on our privacy policy. If you have any questions regarding the collection, processing, or use of your personal data, regarding the disclosure, correction, blocking, or deletion of data, and regarding the retraction of any consents that have been granted, please contact: hello@yoursuper.com . And please do not forget one thing, we are all human and we can make mistakes.

Status of this Privacy Policy

May 2019

We reserve the right to change this Privacy Policy at any time with future effect.


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